Where Are The Billionaires? Email me the PDF

Where Are
The Billionaires?

Proximity is a decision, not an accident.

·Introduction

Let’s talk about why you’re here.

A well-timed introduction can change your whole year. Many well-timed introductions can change your life.

This is the quiet operating system behind many of the most successful founders, advisors, and luxury brands in the world. When you’re serious about your goals, you are where you need to be when it counts.

Published by
CARRA CLUBA venture studio rooted in the ultra-luxury world
Proprietary
The Billionaire Social CalendarOver 500 events in over 200 cities
Written for
Founders, advisors, luxury brandsThe people who build businesses around the ultra-wealthy
Public sources
Twenty reports and studiesForbes, UBS, Altrata, Knight Frank, Deloitte, Oxfam and more (full list)

Act One

The Wall

You are selling to the wealthiest people alive. What reaches everyone else does not reach them.

$16.1T

their combined net worth

  • 3,028 billionaires. $16.1T, ~$5.3B each. Price is not what stops the sale.
  • Billionaires know each other directly. The most connected hold over 70 such relationships (David Rubenstein: 74).
  • One in five live in just ten cities. New York holds 123, but a map anyone can pull is no edge.
·The scale
$16.1T ~$8T 2020 2025 IN FIVE YEARS

Billionaire wealth doubled in five years.

Since 2020, compounding ~15% a year

The money is growing faster than the businesses trying to reach it. Which settles one thing early: the barrier was never the price.

Why can’t you reach them?

Reach was never the problem. Admission is.

Every principal sits behind a wall

The principal is the person with the money. Everyone else in the picture works for them, and stands in front of them. A pitch sent from outside meets the family office first, then a chief of staff, then an assistant. It is filtered out long before it reaches the one person who decides.

Youa pitch from outside the circle
The family office8,030 today, 10,720 by 2030
Chief of staffcontrols the calendar
The principalthe last person in the chain

Cold reach dies at the first layer. One thing crosses the wall.

The ultra-affluent runs on trusted relationships and introductions. Billionaires know each other directly (the most connected hold over 70 such relationships), and an introduction that starts inside that circle arrives already trusted. Advertising, search, and cold outreach do not. At this level they are not weak channels. They are not channels at all.

And the wall is not thinning. Every new family office is another ring of staff around another person, 8,030 today and 10,720 by 2030. But those advisors, gatekeepers, and chiefs of staff are people, and people can be met, in the places this circle actually gathers.

Where do they live?

It’s a small world.

The top cities for the world’s wealthiest

Extreme wealth is not spread across the world. More than one in five publicly known billionaires live in just ten cities, the capitals of capital. New York towers over all of them: 123 in a single city, more than San Francisco and Los Angeles combined (114 between the two of them), and 33 clear of Moscow, the next city on earth.

World map of the top billionaire cities
Tap each glowing city to fill the list
The ten cities0 / 10 revealed
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10

Residence is public. Presence is the advantage.

Where they will be, and when, gets you the introduction.

So where do they actually go?

Act Two

The Secret

Everyone’s looking in the wrong place.

90%

of where they gather is not business-related

  • Where they live and where they gather barely overlap. Of the ten home cities and the season’s flagship gatherings, only Hong Kong is both.
  • The other 90% is sport, culture, society. The yacht deck, the auction, the polo lawn. Trust forms there, between peers, not in a meeting.
  • America has the most billionaires, yet Europe is still the social capital, hosting over 40% of the events on the Billionaire Social Calendar.
Billionaire Social Calendar exclusive
Where they live is not where they are
World map of where the ultra-wealthy live versus where they gather across the year
The top cities
Where they live · fixed all year
The answer you expect
New York
Moscow
Hong Kong
London
Beijing
Mumbai
Singapore
San Francisco
Shanghai
Los Angeles
Indian WellsMasters
ParisSaut Hermès
MonacoGrand Prix
DubaiWorld Cup
Hong KongArt Basel
Sun ValleyAllen & Co
Pebble BeachConcours
HenleyRoyal Regatta
LondonFrieze
RiyadhFuture Investment
MonacoYacht Show
MiamiArt Basel
DavosWorld Economic Forum
St. MoritzWhite Turf
VeniceIl Ballo del Doge
Click to reveal where they are
Where they live (fixed) Where they are (this season)

The dim pins are where they live: ten cities, fixed all year. The bright ones are where they are, this season, and they land almost entirely off the pins. Only Hong Kong is both a home and a host.

The instinct is to chase them into the boardroom. The data says the opposite: the places that matter are the regatta, the auction, the match. Wealth gathers around passion, and trust forms there.

Source: CARRA CLUB’s Billionaire Social Calendar · over 500 events in over 200 cities

Where are the billionaires

So, where are the billionaires?

Not the ten cities. The gatherings inside them, and the month each one lands in. The full map, in one document, yours to keep.

You'll receive a PDF copy of the publication by email. No spam, ever.

Act Three

The Circuit

Presence isn’t luck. It’s a schedule.

500

events in over 200 cities

  • There is no off-season. Head into this next month knowing where ‘being there’ would make all the difference.
  • A timeless itinerary for the ultra-affluent. The events that hold center stage year after year.
  • Years, compressed into days. A relationship that could take years to build, or never happen at all, forms in the week everyone is in one place.

Who matters to them?

The investment is who it puts you beside.

The last thing money buys is better company.

Follow any fortune past the point where money solves problems, and the spending turns inward, toward the circle. The higher the net worth, the more of it goes to being around the right people. The most exclusive institutions in the world are not selling a service. They are selling a vetted roster, and it is the most expensive thing they offer.

The question
Where does the money go once everything is affordable?Toward the circle, never the service
Built from
Tiger 21, Yellowstone ClubPublished membership terms and disclosed assets
In one line
Nobody is paying for what happens insideThey are paying for who else passed the same vetting
Why it matters
The roster is the assetProximity is the thing being sold, and it is priced accordingly
$200B+
Tiger 21
In collective assets, across 1,600+ members. A $20M minimum to get in, $33K a year to stay. No press, no published agenda, no public record of who attends. The organization does not sell the meetings. It sells who else is in them.
914
Yellowstone Club
Membership capped, a $500K deposit, residences from $7M to $25M. The value is not the skiing. It is the certainty that everyone on the property has already passed the same vetting. The membership is worth more than anything sold inside it.

Buying into a club is one way to get close to these people. It is not the only way.

The same people who pay a $20 million minimum to get into that club? They also show up, every single year, at the same handful of events.

The club charges you for knowing who is going to be there. The Billionaire Social Calendar does not. It just tells you where they will be, and when. So it stops being about what you can pay, and comes down to whether you know where to be.

You cannot buy your way onto that list. But you can know exactly where it meets. That is all the Billionaire Social Calendar is.


The Billionaire Social Calendar

Where they will be, and when.

Every persona runs a different route through the year

Wealth does not sit still. The same people surface at the same gatherings, in the same order, every year: a route that repeats on schedule and never gets published. And it is not one migration. Each persona runs its own circuit. A tech founder and an aristocrat share a year and almost never share a guest list. Map a single persona’s circuit and you know exactly where to be, and when.

Tech Founders
Self-made · new empires
Royals & Aristocracy
Inherited · the crowns

Same year, two circuits. They never once share a guest list.

CARRA CLUB thesis
And when: the days around the event
the months of outreach before the days around it the event

The deal closes at the event, not in the inbox. At the top of the market the deal-making does not spread across the season. It compresses into the days around the event, when the people who decide are all in one place at the same time. You do not need their inbox. You need to be there in the days it happens.

The year is not random. It is a route.

Which means the whole problem was never persuasion, budget, or reach. It was a schedule. You do not need their inbox. You need to know where they will be, and when.

That schedule is the Billionaire Social Calendar.


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